![]() ![]() Who Isn’t Drift For?ĭrift does rely on you to bring the website traffic in to be useful, so if your main marketing push doesn’t revolve around your website, Drift may not be the solution for you. Read case studies on the Drift site you’ll see that most companies see a huge jump in interactions with customers because the chatbot makes it so easy to sign up for a demo without complex scheduling or email delays. ![]() If someone who knows the site well can steer the customer to the right web page through sending a quick link in chat, there is less time for the customer to become frustrated and abandon his or her search.įinally, Drift is for companies interested in growth – many of the customers who implement Drift are quickly filling their calendars with qualified lead calls and conversations, and they have to hire rapidly and ramp up production in response. Having a lot of questions about the product also tends to make a chatbot beneficial. The comparison shopping issue is solved by creating an instant connection between the lead and a chat operator so that they get all the answers they need quickly and clearly without having to go searching for another alternative site this dramatically reduces bounce rate. Who is Drift For?ĭrift tends to help a lot in industries where people are doing a lot of comparison shopping based on moderately complex specifications and needs. Drift’s ability to field questions even when live operators aren’t available is a big expansion in lead outreach, and results in fewer delays that are usually standard in inbound marketing and other website-traffic-based marketing strategies. If no operators are available, the Drift chatbot can have a scripted conversation with your leads and direct them to make an easy appointment with one of your representatives, but if someone is available, the chatbot can connect the potential customer with one of your representatives to have a synchronous chat conversation about whatever questions they have.Ĭhatbots reach leads who are not interested enough to make a phone call yet, but who are having questions as they explore your website. Struggling with how to get started? We have workshops.ĭrift is a popular chatbot application that can be added to your website in order to prompt website visitors to ask questions.
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